Smart Doll is a line of ball jointed dolls (BJD) created by Japanese based blogger Danny Choo. Danny Choo is known for Culture Japan; a lifestyle blog that chronicles Japanese and Anime culture for enthusiasts that live outside the country. The company's mascot, Mirai, is the flag ship doll as well as welcome ambassador to Japan and Malaysia. Haute Hero participated in Danny Choo's developer project to create streetwear inspired apparel for his latest doll Eiji Seiun. 

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